Home » Andrew Lazorchak – Bio

Andrew Lazorchak – Bio

Andrew Lazorchak – Bio

My background is in Architectural branding, and I have professional architecture degree from Rensselaer Polytechnic Institute, Troy NY.  I worked internationally as an architect and artists assistant.  I  grew into the field of architectural identity and then ended up consulting with clients like: Bank Of America, Verizon, Walgreens, Dave & Busters, American Apparel, Blades, and more.  My personal architectural and gallery work has been displayed in the EU, NO, CN, USA, & JP.    I have received 3 honorable mentions out of 4 competitions entered and have built work in the USA & EU.

In my architectural branding career, I worked in an elite brand design firm in Manhattan, that consulted Fortune 500 Brands in their approach to visual identity, “living brands”, and customer sensory experiences.   Since then, I have  started a company that manufactures a wine accessory that I co-developed.  Our company is 100% brand focused.  Soiree, is now available for sale in 10+ countries and has over 600 accounts in just 2 years.

I consider myself brand savvy, architecturally “hip”,  and when it comes to wine I am a mid-level sommelier.

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